Stores get their own labeled chats in ChatGPT
While you shop in ChatGPT, you can now ask a store’s own AI agent to compare two options and tell you which features fit what you need. Right now, only eligible ecommerce and online service businesses in the US can set one up. The agent opens from the business’s profile in a separate, clearly labeled chat, so you know you’re hearing from the seller. OpenAI says it’s kept distinct from ChatGPT’s own independent answers.
Verified businesses can update their prices and availability through a Business Hub, so those details can come straight from the seller.
If a business pays to put its agent in front of you, it’s labeled as sponsored. Businesses get aggregated data on mentions, clicks and topics, not your conversations with ChatGPT or their agent.
It’s part of a beta OpenAI launched Tuesday called Businesses in ChatGPT. Eligible businesses located where ChatGPT is available can also claim a profile.
Humanoid robots sorted car parts in a Mercedes pilot
In a pilot on active Mercedes-Benz production lines in Hungary and Germany, Apptronik’s Apollo 2 humanoid robots pulled metal brackets from bulk bins and set them into trays. The brackets had to go in the exact order each vehicle needs. Google reports a 96% success rate but doesn’t say how it measured success.
Google split the work between two models. A reasoning model, Gemini Robotics ER, kept track of the workflow, while Gemini Robotics 2.5 controlled the robots’ arms and hands.
Gemini Robotics 2.5 is now rolling out to Google’s robotics partners, and the Mercedes work is still a proof of concept.


